Live music in on a roll! And so is Soundreef: the number of subscribers and the number of concerts of Soundreef artists and publishers are on a steady growth path.
Live Music Trends
As highlighted by Citi Research, live events keep increasing both in Europe and in the US. In fact, figures estimate the latter might record around $11.06 billion in revenue this year, which is surprising when compared to 2014’s $9.06 billion and streaming’s $ 3.66 billion.
“I haven’t seen people spending this much money on live music since the late ’90s”, stated Tommy Goodwin, who has more than 20 years’ experience managing event logistics, such as the Governors Ball Music Festival held in New York.
Europe seems to be following this trend: last year alone, live concerts and festivals registered a 12% increase (source: MN2S) in the UK, whose music market is second only to Germany (which recorded $2.1 billion in revenue for live music last year). Music tourism – when fans visit another city or country to see festivals and concerts – is also growing and not only thanks to big artists; lesser-known artists are bringing more and more fans, making their concerts increasingly bigger.
More Concerts for Soundreef Artists
Soundreef authors and publishers’ concerts keep rising. In 2018, the number of live events held during the first 7 months alone was almost the same as all of 2017’s put together. This number is almost double that of Soundreef concerts held in 2016. This trend is expected to continue in 2019.
The total value of Soundreef licenses is also on the rise and is often directly proportionate to the importance of the event, the size of the festival and/or the popularity of the artists. The average value of licenses, which had already increased drastically in 2017, proves 2019 will be another good year.
“The number of new organizers who’ve registered is impressive” – says Alex from LEA’s Live Customer Support – “The fact that they are all thrilled with the service is even more important than the number itself” he concluded.
How to Create a “Live Event” on Your Account
Authors and publishers: remember to create a “New Live Event” with the organizer’s info on your account at least 10 days before the event is held.