Kevin Johnston founded The Bright Silence back in 2010 – the band has been defined by John Norris from MTV as “Rousing, anthemic and remarkably intimate”. During the years, Johnston drew attention to himelf from the New York songwriting scene, playing on the national TV show “Jimmy Kimmel Live” and collaborating with Kjartan Sveinsson from
Nowadays, it’s not so much the product you are selling that makes you competitive, but the experience you are offering to your customers. You have to transport them into your universe, and tell them a story. For that you should use all their senses, and hearing is a big part of that. You have to
To appear different from your competitors you should BE different from them! To achieve this you have to give personality to your store, to give it a signature feat that can be recognised by all. Of course, the design of your store is essential. That will be the first thing a visitor will notice entering